Your guide to the healthiest foods in the supermarket.
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Person of the Year. In all, George studied the cuisines of over 80 countries to learn the secrets of healthy, flavorful cooking. He recognized there was a need for these kinds of products, so in he created a company called "Health Valley Foods. At first, George's company created just a few healthy products, but as interest and response grew, so did the number of good tasting healthy products his company offered.
As time went on, Health Valley produced thousands of convenient products that were packed with nutrition and flavor, and completely free from the white flour, refined sugar, hydrogenated fats, excessive salt, chemical preservatives, artificial colors and flavors, nitrates and nitrites, sulfites, MSG, synthetic vitamins and minerals, artificial sweeteners and irradiated ingredients that are standard in the processed food industry.
Healthy Food for Kids
Even George's packaging was innovative. Long before there were regulations requiring it, every Health Valley product had its full nutritional content plainly shown on the label.
He used only lead-free cans for his soups, chilis and beans. Although none of these costly innovations were legally required when George introduced them, George was very willing to sacrifice profit for principle. As he put it, "Most companies were created to make a profit; Health Valley was created to make a difference.
When Health Valley's success encouraged others to establish health food companies, George didn't treat them as competitors, but as people who shared his dedication to making good tasting healthy foods available to more people. He was one of the leaders of the National Nutritional Foods Association known as the NNFA , which is the professional organization of the natural products industry. He helped make possible industry programs, which directly help the public, including the TruLabel Program, which lets the public feel confident about the fidelity and clarity of natural foods labels.
In addition to being an essential part of the NNFA, George did a number of other things to support others who want to further the cause of healthy foods. For example, when organic farming was initially being introduced and there wasn't much of a market for the organic fruits and vegetables because of the higher costs, George not only purchased and used organic foods in Health Valley products, he also helped support the growers until the demand grew.
Because of George's commitment to organic foods, Health Valley used over 50 million pounds of it each year in a variety of products, including cereals, soups and cookies. George also supported Bastyr University, the country's leading accredited educational institution devoted to the learning of health and the benefits of healthy eating and living.
George's Next Step in Promoting Healthy, Delicious, Convenient Foods In , George Mateljan sold Health Valley Foods because he felt that after over 25 years he had already inspired a number of others to establish companies producing convenient, good tasting, health food products. He believed that it was time to turn his energies and resources toward the next phase of helping people enjoy eating healthy foods.
He thought about the fact that he had published five cookbooks celebrating the joys and benefits of health eating, including the bestsellers: Cooking without Fat and Baking Without Fat , which showed how to prepare good tasting foods without adding oil during the heating or cooking process. Oil was only added in moderation after cooking or baking to add moisture and flavor to recipes.
Millions of people read and used George's books, which means he was able to share the many benefits of his discoveries and experience with others. He recognized that these books have served as a reference point for many people who are looking for good tasting ways to eat healthy. He decided to apply the idea of providing a reference for people looking for good tasting, convenient ways to eat health foods and establish a not-for-profit Foundation with that sole purpose. The Foundation is committed to providing the latest scientific information about the foods and nutrients needed for good health.
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But equally important, you'll not only find out which foods are the world's healthiest, you can also get personalized information about how to prepare those foods so they fit your timetable and lifestyle. You'll find recipes and food preparation methods that make the World's Healthiest Foods quick and easy to prepare, and also taste delicious. George welcomes you to interact with him and the Foundation by asking questions, sharing ideas and even supporting the cause of the Foundation. George is Currently on the Council of the True Health Initiative The True Health Initiative is a growing coalition of more than world-renowned health experts, committed to cutting through the noise and educating on only the time-honored, proven principles of lifestyle as medicine.